Xbox exclusivity for Gears of War: E-Day and Clockwork Revolution criticized as PR move amid unclear multiplatform strategy

Summary

The article argues that Microsoft's announcement of Gears of War: E-Day and Clockwork Revolution as Xbox console exclusives is primarily a public relations exercise rather than a genuine strategic shift. It examines Microsoft's inconsistent exclusivity strategy, noting that while some games were announced as Xbox exclusives at the summer showcase, the company's overall approach—including bringing games to PlayStation and Nintendo, and the unclear status of major titles like Halo, Forza, and Elder Scrolls 6—remains muddled. The piece critiques Microsoft's messaging, suggesting the exclusivity claims are designed to placate the Xbox fanbase while the company continues its multiplatform pivot behind the scenes.