Xbox CEO declines to confirm whether $68.7B Activision Blizzard merger is paying off
By
Chris Kerr
Summary
Microsoft's $68.7 billion acquisition of Activision Blizzard, the largest video game deal in history, is still being evaluated for its value. Xbox CEO Asha Sharma, during a Bloomberg Tech 2026 interview, declined to give a definitive answer on whether the merger is paying off, though she acknowledged the strength of Call of Duty's revenue, which now surpasses the Marvel Cinematic Universe. The article highlights ongoing uncertainty about the deal's return on investment despite Activision's strong performance.
Source
bskyXbox CEO declines to confirm whether $68.7B Activision Blizzard merger is paying offgamedeveloper.comKey quotes
· 2 pulledI don't know anybody in entertainment who wouldn't want Call of Duty, which is now grossing in more revenue than [the] Marvel Cinematic Universe
It's hard to say how to think about those decisions.
You might also wanna read
Xbox CEO Asha Sharma Warns Staff of 'Surprising and Frustrating' Challenges Ahead, Signals Business Reset
New Xbox CEO Asha Sharma sent a memo to staff addressing "surprising and even frustrating" challenges facing the Microsoft-owned gaming divi
Variety·24d ago
Xbox Plans Studio Cuts and Contract Terminations but Denies Reducing Games Investment
Microsoft and Xbox are planning significant cuts, including potential studio shutdowns and termination of third-party contracts, as part of
insider-gaming.com·4d agoXbox Plans Studio Cuts and Contract Terminations but Denies Reducing Games Investment
Microsoft and Xbox are planning significant cuts, including potential studio shutdowns and termination of third-party contracts, as part of
insider-gaming.com·4d ago
GameStop makes $55.5bn takeover offer for eBay
GameStop, the video game retailer with an $11.9bn market valuation, has made a $55.5bn takeover offer for eBay. Under the proposal, GameStop
BBC News·2mo ago
Microsoft Gaming Leadership Transition: Phil Spencer Retires, AI Executive Asha Sharma Takes Over as CEO
Microsoft's gaming division is undergoing a major leadership transition with Phil Spencer retiring after 38 years at Microsoft and 12 years
neowin.net·4mo ago
Microsoft Hits $4T Valuation Amid Layoffs of 25,000 Employees
Microsoft has reached a $4 trillion valuation, but this financial success contrasts sharply with its recent layoffs of 25,000 employees, inc
computerworld.com·11mo ago
Xbox Raises Console Prices by Over $100 for Second Time in a Year
Microsoft-owned Xbox is raising prices on its X and S series consoles by over $100 across models, effective August 1, 2026. This is the seco
Variety·9d ago
Comments
Sign in to join the conversation.
No comments yet. Be the first.