XBOX CEO Hints at Major Business Model Changes for Consoles by 2026
By
Sam Sepiol
Summary
XBOX CEO discussed in a recent interview that the company may adopt "radically different business models" for consoles by 2026, responding to shifting market conditions. The article notes significant changes under the new CEO, including the return of console exclusivity with two new games and broader rebranding efforts, suggesting more transformations are ahead for the XBOX brand this year.
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Key quotes
· 3 pulledXBOX CEO says 'radically different business models' could arrive for consoles in 2026
There have been some massive changes across the XBOX brand since we saw the new CEO take the helm
It seems like a lot more is yet to come this year
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