X Cracks Down on Content Scraping and Reallocates Impressions
X has deployed new engineering models to strip revenue from large aggregator accounts. Impressions from stolen videos are now given back to original creators.
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Publishers rush into video again to chase audiences on TikTok, Instagram, and YouTube
Publishers are investing heavily in video now to match massive short- and long-form audiences on TikTok, Instagram, X, and YouTube.
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