World Cup Hospitality: Adam Sawyer on Building Relevant Football, Welcoming Soccer Fans, and Combining Data and Narrative in Sports

FIFA World Cup 2026 insights highlight opportunities and challenges for European tourism

Media Buying Briefing: World Cup ad market heats up as U.S. and Mexico advance, but latecomers face inventory crunch

This Media Buying Briefing analyzes the advertising and media buying landscape surrounding the 2026 FIFA World Cup, co-hosted by the U.S., C

2026 World Cup to feature 48 teams and three host nations for the first time

The article discusses the upcoming 2026 men's FIFA World Cup, highlighting key changes including an expanded format with 48 teams (up from 3

The 2026 World Cup: Capitalism, Corruption, and the Beautiful Game's Resilience

This article examines the 2026 World Cup as an unprecedented experiment in capitalism and sportswashing, arguing that FIFA has become increa

AI Takes Center Stage at the 2026 World Cup: From Offside Avatars to Surveillance Concerns

The 2026 World Cup is the most technologically advanced tournament in football history, with AI playing a central role. Key applications inc

Fox Host Rebecca Lowe Previews 2026 World Cup: Star Power, American Soccer Growth, and Controversies

Fox Sports World Cup host Rebecca Lowe discusses the upcoming 2026 World Cup tournament spanning North America, with 104 games across 48 tea