Windows 10 End-of-Support Deadline Drives PC Replacement Cycle, Boosting Mac Sales
By
akyuu
7mo ago· 2 min readenNews
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Summary
The Windows 10 end-of-support deadline in October 2025 is driving a major PC replacement cycle across the industry, with Apple's Mac shipments growing 14% as businesses and consumers upgrade their systems. Nearly 40% of global PCs still run Windows 10, triggering early fleet renewals that benefit major PC brands, with Apple emerging as a key beneficiary of this industry-wide upgrade cycle.
Key quotes
· 4 pulledThe Windows 10 end-of-support deadline is driving the largest coordinated PC replacement cycle in years across the industry, and Apple is emerging as one of the main beneficiaries as Mac shipments accelerate.
Nearly 40% of the global installed PC base was still running Windows 10 ahead of the October 2025 cutoff, triggering early fleet renewals across both commercial and consumer channels.
This pressure lifted shipments for most large brands, and the Mac is among the strongest gainers.
According to Counterpoint, Apple's global Mac shipments grew 14%.
The Windows 10 end-of-support deadline is driving the largest coordinated PC replacement cycle in years across the industry, and Apple is emerging as...
