Apple Lands Record 87 Emmy Nominations; Matt Cherniss Credits "Quality Over Quantity" Strategy
Apple received 87 Emmy nominations, a record for the company, driven by strong performances from new series like Widow's Bay (19 nominations), Pluribus, and Margot's Got Money Troubles, as well as returning hits Slow Horses and Shrinking. Apple's head of programming Matt Cherniss attributes the success to a "quality over quantity" strategy, emphasizing that the company focuses on fewer, higher-quality productions rather than flooding the market with content. The article details how Apple TV+ has carved out a niche in prestige television despite having a smaller library than competitors like Netflix and HBO.
Key quotes
Our quality over quantity strategy is clearly paying off, and we're thrilled with the recognition from the Television Academy.
Widow's Bay is exactly the kind of bold, character-driven storytelling that defines what Apple TV+ stands for.
We're not trying to compete on volume. We want to make shows that matter, that people remember and talk about.
From the article
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