Why the smartest people in the room are playing with LEGO

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LEGO Introduces SMART Play System for Interactive Creative Play

Introducing the LEGO® SMART Play™ system – made with the creativity of kids in mind. Discover this endlessly responsive evolution to LEGO® p

Lego Unveils Smart Play System with Sensor-Enabled Bricks at CES

At this year's CES in Las Vegas, Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines with built-in s

LEGO's SMART Brick Technology Integrates AI into Physical Bricks and LEGO Jurassic World Game Review

Following the epic storylines of Jurassic Park, The Lost World: Jurassic Park and Jurassic Park III, as well as the global smash hit Jurassi

Testing Out LEGO’s Star Wars SMART Play Sets

I got my hands on a couple of LEGO’s new Star Wars sets with the all new SMART Play feature and am here to tell you all about it. Earlier th

Lego design director explains why Pokémon minifigs aren't happening yet

Lego's design director tells Polygon how its new Smart Play sets help kids embody the ultimate Pokémon trainer fantasy