Lego exec says Pokémon set scalpers aren't a major concern due to high production volumes
By
Patricia Hernandez
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
Lego's senior vice president, Lee C. T. (likely a placeholder or error for a real name), discusses in an interview with Polygon that scalpers are not significantly impacting Lego's Pokémon sets, unlike other collectible markets. The exec notes that Lego's strategy of producing large volumes and wide distribution helps mitigate scalping. The article covers the new Pokémon Smart Play lineup and Lego's approach to meeting demand while keeping prices accessible for children and families.
Key quotes
· 3 pulledWe're producing enough to meet demand, and we're not seeing the same scalping issues that other collectible markets face.
Our goal is to make sure kids and families can actually get these sets, not just resellers.
The Pokémon Smart Play lineup is designed to be accessible and fun for builders of all ages.
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