Why Kylie Jenner and Meta's AI partnership is unlikely to succeed
By
Inae Oh
Summary
The article argues that Kylie Jenner's partnership with Meta to launch an AI persona is doomed to fail because both entities have declining cultural influence. It draws parallels to Google Glass's failed collaboration with Diane von Furstenberg, suggesting that tech companies trying to buy cultural cachet through celebrity partnerships often backfire. The piece critiques Meta's desperation to appear cool and Jenner's waning relevance, framing the collaboration as a mismatch that won't resonate with audiences.
Source
Key quotes
· 3 pulledLong before today's tech giants forced their way into co-chairing the Met Gala, Google co-founder Sergey Brin positioned himself in the front row of Diane von Furstenberg's 2013 spring show, sporting an early prototype of what would be known as Google Glass.
Von Furstenberg herself donned a pair of the wearable smartglasses as she directed models, some also wearing Google Glass, down the runway.
It seemed like a promising partnership between a powerful tech company and the woman who popul
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