How brands are evolving gamification beyond points and badges into deeper game design principles
CR looks into a new generation of campaigns borrowing from the systems, behaviours and world-building principles that make games worth coming back to
Read the full articleYou might also wanna read

Gamification 2.0: Moving Beyond Points and Badges to Genuine Game Design for Player Engagement
Gamification 2.0: Learning from actual game design Let me tell you what actually hooks players, drawn from four decades of watching millions

Gamification 2.0: A Genre-Based Framework for Designing Around Players, Not Metrics
Genre matters: the missing framework Here's the most important thing most gamification designers miss: there is no single "game psychology."

Gamification 2.0: A Developer's Framework for Player-Centric Design Beyond Points and Badges
A framework for developers: from theory to practice Everything I've outlined so far is meaningless if you can't apply it. So let me give you

Gamification 2.0: Designing for Intrinsic Motivation, Not Points and Badges
Design for players, not metrics Through decades of watching games evolve from 8-bit sprites to photorealistic 3D, from arcade cabinets to cl

Gamification 2.0: Why Points and Badges Fail — Designing for Players, Not Metrics
The gamification cargo cult Let me tell you about a phenomenon I see everywhere: apps with "gamification" that no actual gamer would tolerat

Why Kids See Through Bad Gamification: Designing for Players, Not Metrics
The education problem: why kids see through bad gamification Let me tell you about a conversation I had with my nephew. He's twelve. He play

Comments
Sign in to join the conversation.
No comments yet. Be the first.