WHOOP appoints former Nike CMO Dirk Jan van Hameren as Chief Marketing Officer

New Delhi: Wearable health and fitness company WHOOP appointed former Nike Chief Marketing Officer Dirk-Jan van Hameren as Chief Marketing Officer. Van Hameren announced the appointment on LinkedIn, saying he was joining WHOOP at a time when the company is poised for its next phase of growth. "Opportunities like this do not come around often," he wrote. "What drew me to WHOOP is the chance to help make health feel more empowering, more aspirational, and more part of everyday life." A WHOOP member since 2020, van Hameren said his experience as a former Olympic cyclist gave him a personal appreciation of the platform's focus on strain, sleep and recovery. Van Hameren joins WHOOP after a 32-year career at Nike, where he held several senior leadership positions, including Executive Vice President and Chief Marketing Officer. He also served as EVP, Olympics, and previously led Nike Sportswear, Digital Commerce Experience, NIKEiD, Global Brand Management and Event Marketing across the US and Europe. Before joining WHOOP, he was Operating Advisor at Arctos Partners and held advisory and entrepreneurial roles at Slingshot Sports, Superconnector Studios, and Mailroom Marathon 7.