Who wins Dutch hearts in FMCG E-commerce 2026?
Online grocery shopping continues to expand, with the share of consumers ordering FMCG products online rising from 32% in 2024 to 35% in 2025.
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Growth to 2030: How FMCG firms can win amid market volatility

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The Checkout Line
Groceries up 27%. Gas at $4.76. A woman with dried beans and a man on his knees in the straw are paying for decisions made 1,085 miles away.

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