Mytheresa and The Hedges Inn Host Hamptons Summer Soirée with Mobile Pop-Up Shop
By
Jordan Rossman
Summary
Mytheresa, the luxury fashion e-tailer, partnered with The Hedges Inn in the Hamptons to host a summer soirée celebrating the holiday weekend. The event featured a custom yellow-striped Airstream mobile pop-up shop showcasing luxury items like raffia Alaïa wedges. The gathering marked the beginning of the Hamptons summer season and the reopening of The Hedges Inn.
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Key quotes
· 3 pulledWhile summer technically started a few weeks ago, the Hamptons season tends to follow suit by kicking off on July 1.
And what better way to celebrate the beginning of an East End summer than a soirée with Mytheresa and The Hedges Inn?
The custom Airstream, wrapped in yellow stripes, sat in the driveway awaiting guests as they pulled in.
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