How the Royal College of Art fosters critical AI experimentation in creative practice
By
Tom May
Baker's choice. Dense with flavour, light on filler.
Summary
The Royal College of Art (RCA) is fostering a critical, nuanced approach to AI in creative practice, moving beyond both hype and backlash. RCA creatives are using AI tools not at face value but as materials for genuine artistic exploration, producing award-winning work exhibited at major institutions. The article highlights how the college provides space, tools, and critical grounding for artists and designers to do something genuinely new with AI in the creative industries.
Key quotes
· 3 pulledAI is everywhere in the creative industries right now: in the hype, in the anxiety, in the tools themselves.
But between the breathless enthusiasm and the fevered backlash, a more interesting conversation is happening.
One about what AI can actually do in the hands of artists and designers who refuse to take its promises at face value.
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