Photographer Rick Sammon on How AI Transforms Creatives into Creative Directors
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May 28th 2026
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Summary
Renowned photographer Rick Sammon discusses how AI is transforming photography by shifting the role of photographers to creative directors. He shares practical strategies for using AI as a creative partner, emphasizing honesty, adaptability, and the ability to achieve complex effects more efficiently. The article explores the debate around AI-generated art and offers guidance for photographers adopting new technology.
Key quotes
· 3 pulledAI is revolutionizing photography by turning photographers into creative directors.
AI helps photographers quickly achieve previously time-consuming effects.
Sammon emphasizes the importance of honesty and adaptability when using AI as a creative partner.
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