Why modern sci-fi movie posters have become generic — and how Supergirl bucks the trend

Summary

This article critiques the decline of modern sci-fi movie poster design, arguing that contemporary posters rely on boring, generic montages of characters (floating heads, cluttered CGI) rather than the bold, artistic, and iconic poster art of the past. Using the new "Supergirl" movie poster as a positive counterexample—praising its simple, primary-colored House of El logo and minimalist composition—the author makes a case for resurrecting the lost art of evocative, symbolic poster design. The piece traces the history of great movie posters (from Drew Struzan's illustrated work to minimalist Japanese designs) and contrasts them with today's lazy Photoshop collages, calling for a return to creativity and visual storytelling in film marketing.

Source

Twitter / XWhy modern sci-fi movie posters have become generic — and how Supergirl bucks the trendspace.com