Microsoft scales back Surface lineup, moving away from experimental hardware
By
Tom Warren
The bagel they save for the regulars. Don't skim, savour.
Summary
Microsoft is scaling back its ambitious Surface hardware lineup, moving away from experimental devices like the Surface Studio, Surface Book, and Surface Hub toward a more streamlined, focused product strategy. The article reflects on the brand's innovative origins and questions what the future holds for Surface PCs under this new, more conservative direction.
Key quotes
· 3 pulledIt had a beautiful floating touchscreen that you could push all the way down into a drawing board mode, making it unlike anything I had seen in the PC market.
Over the past few years, Microsoft has been steadily walking back from the experimental ethos that built the brand.
The detachable Surface Book? Gone. The giant Surface Hub touchscreen displays? Gone.
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