Prime Day expands beyond Amazon as retailers compete, but shoppers warned about inflated prices
Amazon Prime Day has evolved from a single-retailer event into a multi-retailer summer sales phenomenon, with Walmart, Target, and Best Buy now running competing sales. While this competition benefits shoppers, the article warns that not all deals are genuine, as retailers commonly inflate prices before sales to make discounts appear larger than they actually are.
Key quotes
Amazon Prime Day has gotten so big that it's no longer just an Amazon event.
This year, Walmart, Target, and Best Buy are all running competing summer sales, turning Prime Day into something that looks a lot like Black Friday in June.
That's good news for shoppers, but there's one important thing to remember: Not every deal is actually a deal.
One common trick retailers use is raising prices in the days or weeks before a sale begins, then...
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