What is marketing mix modeling? MMM decoded

Case Study: How Uncover Uses Gleam Technology for Marketing Mix Modeling

This article presents a case study of Uncover, a Brazilian marketing analytics company that uses Gleam technology for marketing mix modeling

The “What” and “Why” on Meridian: Ads DevCast E6

Hershey Partners with Mutinex and Tracer to Modernize Marketing Mix Modeling Using Agentic AI

Hershey is modernizing its marketing mix modeling (MMM) by partnering with analytics platforms Mutinex and Tracer to deploy agentic AI. The

Sourmize: AI-Powered UTM Generation and Marketing Analytics Platform

Sourmize is a marketing analytics platform that uses AI to automatically generate UTM parameters for tracking marketing campaigns, create pe

How Master Data Management Improves Sales and Marketing Performance

This article explains Master Data Management (MDM) and its importance for modern businesses, with a specific focus on how MDM solutions can

A Practical Guide to Using UTM Parameters for Social Media Performance Tracking

This article explains how UTM parameters can be used to track the effectiveness of social media posts beyond vanity metrics like likes and s