What do Google’s I/O updates mean for travel brands?

For travel brands, Google’s latest updates from their 2026 I/O keynote signal a major change in how holidays are researched, planned, and booked. Travel has always involved a huge amount of research, which makes it an ideal space for automation. But as Google shifts Search away from static results and toward autonomous background actions, the […] The post What do Google’s I/O updates mean for travel brands? appeared first on SALT.agency® .