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“We Made a Mistake” – HubSpot Reverses Customer Data Enrichment Plan

Rhys Fisher

13h agoen

technology business crm trust & safety

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CX Today“We Made a Mistake” – HubSpot Reverses Customer Data Enrichment Plancxtoday.com

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Last week, HubSpot updated its terms of service to allow enrichment data to be shared across customer accounts. The policy covered business contact details, employer information, and email deliverability signals. However, the most consequential aspect of the CRM giant’s move was the decision to set opt-out as the default setting, meaning customers were automatically enrolled […]

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