Xbox CEO Asha Sharma Updates Staff on 2026 Progress, Warns of Tough Decisions Ahead
By
Pure Xbox
The bagel they save for the regulars. Don't skim, savour.
Summary
Xbox CEO Asha Sharma, who took over from Phil Spencer, addressed employees in an internal memo about Xbox's progress in 2026. She highlighted the recent branding switch from "Xbox" to "XBOX" and a price reduction for the console. The article notes that Sharma has been actively putting her stamp on the brand, and based on early impressions, things appear to be going well. However, the article also indicates that hard choices are still ahead for the company.
Key quotes
· 3 pulledWe Are Building A Stronger Xbox
The Xbox CEO says hard choices are still ahead
New Xbox boss Asha Sharma has been extremely active in putting her stamp on the brand over the past few months
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