Walmart requires account sign-in for Vizio TV smart features to boost advertising business
By
vidyesh
Warm and crisp on the edges. A bagel with a bit of bite.
Summary
Walmart is integrating Vizio TVs with Walmart accounts, requiring users to sign in to access smart features. This move is part of Walmart's strategy to leverage Vizio's operating system for advertising and tracking capabilities to boost its $6.4 billion ads business. The article notes that Vizio's advertising business was highly profitable ($115.8 million gross profit) while its hardware business lost money, and Walmart's CFO reported triple-digit advertising growth for Vizio in recent quarters.
Key quotes
· 4 pulledWalmart further integrating Vizio and looking to more deeply leverage Vizio OS's ads and tracking capabilities to fuel its $6.4 billion ads business
In Vizio's final quarter as its own company, its ad business made a gross profit of $115.8 million, and its hardware business lost $6.7 million
Vizio 'saw triple-digit growth in advertising' during Walmart's fiscal Q4 2026
Walmart wants to connect what people stream 'directly with retail interaction'
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