Waitrose's Summer Campaign Features Giant Kebabs in London
By
Katy Cowan
A second-rack bagel that's nearly first-rack. Tasty stuff.
Summary
Waitrose partners with various agencies to create two special billboards in London featuring giant kebabs to promote its summer campaign 'Anything is a kebab if you put a skewer through it!'. The aim is to stand out in summer food advertising and encourage customers to try new things.
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