Vistar Media research reveals 3D motion creative is 67% more effective at driving brand awareness in DOOH campaigns

AMSTERDAM, NL - May 19th 2026 - Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with Omnicom Media and JCDecaux, today published ‘ Science in Motion ’, a new research report into the real-world impact of motion and 3D creative formats in digital out-of-home (DOOH) campaign performance.The research indicates that while the high-quality digital screens and locations of DOOH do the heavy lifting, motion boosts performance across every primary metric.