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American Library Association Auctions Iconic 'READ' Posters Featuring Celebrities for 150th Anniversary

By

Christian Thorsberg

4d ago· 4 min readenNews

Summary

The American Library Association (ALA) is auctioning off its iconic 'READ' posters, which have adorned libraries and classrooms for decades, as part of its 150th anniversary celebration. The posters feature celebrities like Taylor Swift, Serena Williams, and fictional characters such as Harry Potter and the Cat in the Hat, all photographed reading. The auction includes over 100 lots of original poster art, with proceeds supporting ALA's advocacy and literacy programs. The article traces the history of the READ campaign, which began in 1979 with a poster of a baseball player reading, and grew into a cultural phenomenon that helped promote reading and libraries across America.

Source

bskyAmerican Library Association Auctions Iconic 'READ' Posters Featuring Celebrities for 150th Anniversarysmithsonianmag.com

Key quotes

· 3 pulled
The posters were a way to make reading cool, to make it aspirational, to show that reading is something that successful people do.
It's not just about the celebrities — it's about the message that reading is for everyone, and these posters helped spread that message for decades.
The READ campaign was one of the most successful public service campaigns in American history, putting the joy of reading front and center in libraries and classrooms across the country.
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Taylor Swift, Serena Williams and famous fictional characters lent their iconic faces to encourage people to pick up a book

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