Villeroy & Boch and Ideal Standard Unveil Sensory Installation at Milan Design Week
By
Amina Amber
An everything bagel for the brain. Substantive, layered, well-seasoned.
Summary
Villeroy & Boch and Ideal Standard unveiled the 'Design Continuum' installation at Milan Design Week, created in collaboration with design agency Elastique. The sensory installation transforms their Milan showroom into immersive environments featuring basins that change color, water fittings set in scented spaces, and combines projection, sound, and scent to create a multi-sensory experience. The installation represents a fusion of bathroom product design with artistic installation, showcasing how traditional bathroom fixtures can be reimagined through light, sound, and scent to create atmospheric experiences.
Key quotes
· 3 pulledAn installation featuring basins that alter colour and water fittings set in scented spaces has been unveiled by Villeroy & Boch and Ideal Standard at Milan design week
Created with design agency Elastique, the installation transforms the brands' Milan showroom into a sequence of immersive environments combining projection, sound
The installation transforms the brands' Milan showroom into a sequence of immersive environments
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