Villeroy & Boch and Ideal Standard Present Sensory Bathroom Installation at Milan Design Week
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Dezeen staff
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Summary
Villeroy & Boch and Ideal Standard have collaborated to create an immersive installation called "Design Continuum: A Study in Sensory Experience" at Milan design week. The installation, designed by German studio Elastique, transforms the Villeroy & Boch Milan showroom into a sensory space that reimagines the bathroom as an evolving environment through light, texture, and scenography. The installation serves as a preview ahead of the showroom's grand reopening later in the summer and represents the first joint presentation by the two bathroom brands.
Key quotes
· 3 pulledVilleroy & Boch and Ideal Standard have created an immersive installation that reimagines the bathroom as a space of continuous evolution during Milan design week.
The Design Continuum: A Study in Sensory Experience installation will be the first presented jointly by Ideal Standard and Villeroy & Boch.
German studio Elastique has converted the showroom into an immersive space that combines light, texture and scenography.
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