VideoAmp Dials Up Outcome Measurement

OpenAI partners with LiveRamp to add ad measurement to ChatGPT platform

Working with LiveRamp could help shore up OpenAI’s ad business ahead of its expected IPO, where revenue generation will be watched closely.

PurePlay AI, PurpleLab Debut Measurement Tool to Catch HCPs, Patients Mid-Funnel

Embedded Pulse aims to capture the “Goldilocks signal” of HCP visit metrics. The post PurePlay AI, PurpleLab Debut Measurement Tool to Catch

Hightouch and The Trade Desk launch Exposure Log Matching to eliminate multi-day identity resolution delays

Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution del

<![CDATA[Improving Luspatercept Titration and Persistence in Community Practice]]>

YouGov and Circana launch Complete Market, delivering a unified view of shopper and market data

Complete Market, a new co-developed solution that provides clients with a ground-breaking connected view of shopper behavior and retail mark

Aidlab: Open SDK Wearable for Developer Access to Physiological Data

Hey HN! I'm Jakub, and together with my co-founders Agnieszka and Nathan, we built Aidlab, a wearable that gives developers gold-standard ph