Vevo Study Confirms Music Videos as Top Nostalgia Driver, Fueling Catalog Streaming and Ad Buys
Music videos have officially surpassed film, television, and gaming as the primary catalyst for nostalgic feelings, a finding that directly validates the massive financial pivot toward catalog rights…
Read the full articleYou might also wanna read
Study: Gen Z Shows Strongest Nostalgia-Driven Consumer Behavior Across Three Generations
Gen Z consumers have the biggest appetite for nostalgic content, according to a study of consumers commissioned by Vevo.

Gen Z and Borrowed Nostalgia: Why Consumers Miss Eras They Never Lived
Nostalgia is becoming a way to build identity, not just remember the past. Nostalgia has traditionally been associated with personal memorie
Why Vinyl's Resurgence Is About Engagement, Not Nostalgia
Streaming solved the problem of access. Now, we must solve the problem of engagement.
Album Cards: Bringing Back the Physical Joy of Music Discovery in a Digital Age
What's the modern equivalent of flipping through CDs? Physical album cards with NFC tags that bring back the tactile joy of music discovery.

AI-Generated Nostalgia Videos: Critiquing the Trend of Algorithmic Reminiscence
The only thing AI video generators like Sora seem to be good for is creating ugly, unfunny jokes rooted in a dead monoculture.

Why Old-School Fitness Videos Feel So Comforting Right Now
TikTok is obsessed with '90s workout videos. Here's why.

Comments
Sign in to join the conversation.
No comments yet. Be the first.