Verizon Reunites 'Austin Powers' and 'Ugly Betty' Casts to Promote New 'Simplicity Plan' with Fee Waivers
By
Brian Steinberg
Summary
Verizon is launching a new "Simplicity Plan" that eliminates activation and upgrade fees for existing customers, along with new promotions offering rewards and cash back. To promote the plan, Verizon has reunited the casts of "Austin Powers" (featuring Mike Myers as Dr. Evil) and the original telenovela "Yo Soy Betty, la Fea" (the original "Ugly Betty") for a new marketing campaign.
Source
VarietyVerizon Reunites 'Austin Powers' and 'Ugly Betty' Casts to Promote New 'Simplicity Plan' with Fee Waiversvariety.comKey quotes
· 3 pulledVerizon hopes to catch your attention by talking about a few simple things.
The telecommunications giant plans to eliminate activation and upgrade fees for customers who have already paid for phone service as part of a new 'Simplicity Plan'
To get the word out, Verizon has reunited the cast of the popular 'Austin Powers' movies, including Mike Myers as Dr. Evil, to star in a new marketing campaign
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