Verizon introduces two new lower-priced plans after losing 2.25 million wireless customers
By
Patricia Battle
Summary
Verizon is introducing two new simplified, affordable wireless plans after losing approximately 2.25 million customers over three years, largely due to price increases. The move follows similar strategies by competitors T-Mobile and AT&T, who have also launched lower-priced plans to retain cost-conscious consumers in a highly competitive market.
Source
bskyVerizon introduces two new lower-priced plans after losing 2.25 million wireless customersbit.lyKey quotes
· 3 pulledAfter losing about 2.25 million customers in its wireless business over the past three years, mainly due to price increases, Verizon is following in the footsteps of its top rivals by introducing two new plans focused on simplicity and affordability to improve retention.
In recent months, phone carriers have been launching lower-priced phone plans to attract cost-conscious consumers and prevent them from switching.
In January, T-Mobile rolled out its 'Better Value' phone plan, which offers three wireless lines at a starting price of $140 per month.
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