Variety to Host Brand Entertainment Event at Cannes Lions Featuring Walmart, NFL, L'Oréal, and Spotify Executives
By
William Earl
Summary
Variety is hosting a brand entertainment event called "Brand Entertainment for Fans" on June 22 during the Cannes Lions International Festival of Creativity, presented by Walmart Connect. The invite-only event will bring together executives from Walmart, the NFL, L'Oréal USA, and Spotify for a moderated conversation exploring how brands succeed at the intersection of culture, creativity, and commerce. The discussion will be moderated by Variety's Co-Editor-in-Chief Cynthia Littleton and feature Seth Dallaire (EVP & Chief Growth Officer, Walmart Inc.) and Tim Ellis (EVP & C-suite executive).
Source

Key quotes
· 2 pulledThe event will convene from the sports, music, retail and beauty industries for a conversation exploring how brands are succeeding at the intersection of culture, creativity, and commerce.
Moderated by Variety's Co-Editor-in-Chief Cynthia Littleton, the discussion will feature Seth Dallaire, EVP and Chief Growth Officer of Walmart Inc.; Tim Ellis, EVP and C
You might also wanna read
Evolution of Cannes Lions Festival: Embracing Indie Creatives and Diverse Opportunities
The Cannes Lions Festival of Creativity has evolved to include more indie creatives and diverse opportunities alongside big brands and celeb
Key Trends and Takeaways from Cannes Lions 2025
Cannes Lions 2025 showcased a shift towards more grounded and urgent conversations amidst the usual glamour. Key topics included creativity
Cannes Lions Festival Evolves: From Creative Films to Commercial Sales and Logistical Challenges
The article discusses the evolution of the Cannes Lions International Festival of Creativity, which has transformed from a celebration of cr
adweek.it·22d agoCannes 2026: How Hollywood's Retrenchment Is Reshaping the Festival
The article reflects on the 2026 Cannes Film Festival, noting a shift in the event's center of gravity as Hollywood retrenches and the lines
Charli XCX Named First Global Ambassador and Shareholder for Headphone Brand Nothing
Tech brand Nothing has announced Charli XCX as its first global ambassador and shareholder. The London-based company is featuring the singer

Are brand collaborations reaching a saturation point? Marketing experts weigh in
The article examines whether brand collaborations have reached a saturation point in modern marketing. It argues that every cultural moment
