Charli XCX Named First Global Ambassador and Shareholder for Headphone Brand Nothing
By
Jonathan Zavaleta
Hot, fresh, and worth queueing round the block for.
Summary
Tech brand Nothing has announced Charli XCX as its first global ambassador and shareholder. The London-based company is featuring the singer in a campaign highlighting its over-ear headphones, signaling a major brand partnership that goes beyond a typical one-off endorsement deal.
Key quotes
· 3 pulledNothing has made a name for itself as an under-the-radar tech brand, but it doesn't look like it will stay under the radar much longer.
The London-based company announced that Charli XCX will be its first global ambassador, with the singer appearing in a campaign highlighting its headphones.
In addition to joining Nothing as an ambassador, Charli XCX also signed up as a shareholder, indicating that this partnership isn't just a one-and-done ph
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