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Valve's Open Ecosystem Strategy: How the Gaming Company Inverts Apple's Hardware-Software Integration Model

By

ee64a4a

5mo ago· 23 min readenInsight

Summary

The article analyzes Valve's approach to hardware development, particularly focusing on their Steam Machine initiative and how it represents an inversion of Apple's strategy. While Apple tightly controls hardware, software, and services to create a seamless ecosystem, Valve takes a more open approach, allowing for greater flexibility and community involvement. The piece examines Valve's learning from their initial Steam Machine failure and how they're applying those lessons to create a more successful living room PC gaming experience that integrates with their Steam platform.

Key quotes

· 4 pulled
Valve already tried this a decade ago, and it flopped.
They learned what Apple had figured out years earlier – hardware, software, and services need to, to quote Jobs, 'just work' (2011 WWDC).
This isn't speculation. Take it from Valve co-founder Gabe Newell's
How a video game company built an empire by inverting the playbook
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How a video game company built an empire by inverting the playbook

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