User Research as Storytelling: How UX Researchers Can Make Their Insights Heard
By
Tom Shannon
Summary
Gerry Duffy draws a compelling parallel between user experience (UX) research and storytelling, arguing that researchers must craft narratives from their data to ensure their insights are heard, understood, and acted upon within organizations. Drawing on his lifelong fascination with movies and theater, Duffy explains how UX researchers can borrow techniques from screenwriting and performance—such as character development, plot structure, conflict, and emotional engagement—to transform raw research findings into persuasive, memorable stories that drive product decisions and organizational change.
Source
A List ApartUser Research as Storytelling: How UX Researchers Can Make Their Insights Heardalistapart.comKey quotes
· 3 pulledI realize that there's an element of theater to UX—I hadn't really considered it before, but user research is storytelling.
To get the most out of user research, you need to tell a good story.
Ever since I was a boy, I've been fascinated with movies. I loved the characters and the excitement—but most of all the stories.
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