Bloomberg investigation finds US health insurance marketplaces shared user data with Google, Meta, and other ad tech firms
By
Zack Whittaker
Crackles when you bite it. Shows the baker did the work.
Summary
A Bloomberg investigation found that nearly all 20 U.S. state-run health insurance marketplaces shared residents' application data with ad tech giants like Google, LinkedIn, Meta, and Snap via pixel trackers. Virginia and Washington, D.C. paused data collection after the findings were published. The report highlights privacy concerns around common web tracking tools used for analytics and advertising.
Key quotes
· 3 pulledAlmost all of the 20 U.S. state government-run health insurance marketplaces shared residents' application information with advertising and tech giants, including Google, LinkedIn, Meta, and Snap, according to a new investigation by Bloomberg.
The report drives home the privacy problems created by pixel-sized trackers, which allow website owners to collect information about their visitors, often for web analytics and identifying bugs.
Virginia and Washington, D.C. paused the data collection and sharing, after Bloomberg's investigation found their health insurance marketplaces were sharing users' information with advertisers.
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