Upper deck extends exclusive relationship with michael jordan, names him as company’s first legacy partner
CARLSBAD, CA (July 8, 2026) – In 1992, Upper Deck launched an anonymous marketing campaign with a Chicago billboard that read “Trade Jordan,” rocking the sports world as basketball fans speculated…
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Upper Deck Looks Back at Its Viral 'Trade Jordan' Billboard Stunt From 1992 After New Deal With MJ
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hollywoodreporter.com·1d agoUpper Deck Looks Back at Its Viral 'Trade Jordan' Billboard Stunt From 1992 After New Deal With MJ
The sports and entertainment collectors brand has inked a new deal with the NBA legend, and is hearkening back to the campaign that launched
The Hollywood Reporter·1d agoUpper Deck Looks Back at Its Viral 'Trade Jordan' Billboard Stunt From 1992 After New Deal With MJ
The sports and entertainment collectors brand has inked a new deal with the NBA legend, and is hearkening back to the campaign that launched
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The sports and entertainment collectors brand has inked a new deal with the NBA legend, and is hearkening back to the campaign that launched
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