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Unveiling 'Doubling-Back Aversion': The Psychological Bias of Choosing Inefficiency Over Efficiency

thunderbong

10mo ago· 8 min readenNews

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Summary

A new psychological phenomenon called 'doubling-back aversion' leads people to choose longer, less efficient paths over shortcuts, revealed in a series of studies. This behavior is driven by how individuals perceive past and future effort in both physical and mental tasks.

Key quotes

· 3 pulled

Many people will continue with a longer, less efficient path to a goal rather than backtrack and take a shortcut.

Psychologists have long studied why people stick with inefficient paths.

The status quo bias describes the tendency to prefer current arrangements.

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A new study reveals a psychological bias that leads people to reject faster, more efficient routes when they involve retracing steps. Known as "doubling-back aversion," the effect emerged in both physical navigation and mental tasks across four experiment

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