Universal Studio Group's 'USG University' Pole Banner Campaign Highlights Below-the-Line Artisans Across Los Angeles

Summary

Universal Studio Group (USG) has launched its annual pole banner campaign across Los Angeles to promote its FYC (For Your Consideration) contenders. This year's campaign, called "USG University," specifically highlights below-the-line artisans (craftspeople like editors, cinematographers, sound designers, etc.) as the stars of the banner creatives — potentially the first time such below-the-line talent has been featured this prominently. The campaign also supports a local charity or nonprofit, continuing USG's tradition of combining awards promotion with community giving.