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Universal Destinations & Experiences Appoints Donna Mirus Bates as Global Franchise Strategy Officer

By

Carole Horst

6h ago· 2 min readenNews

FeedBagel synthesis

· 2 sources

Universal Destinations & Experiences has appointed Donna Mirus Bates as global franchise strategy officer, a newly created role. According to Variety, Bates will oversee franchise management and strategic partnerships, reporting to Vince Klaseus, president of UDX franchise, products and partnerships. Deadline reported that Bates takes on the role during a period of significant growth, following the opening of Epic Universe in Orlando and an announced $8 billion investment in a UK theme park.

Summary

Universal Destinations & Experiences (UDX) has appointed Donna Mirus Bates as global franchise strategy officer, a newly created role. Bates will oversee UDX franchise management and strategic partnerships, reporting to Vince Klaseus, president of UDX franchise, products and partnerships. She will lead global franchise strategy across UDX's intellectual property portfolio, shaping long-term franchise road maps and partnerships to drive growth across theme parks, consumer products, and experiential platforms.

Key quotes

· 3 pulled
Universal Destinations & Experiences (UDX) has appointed Donna Mirus Bates as global franchise strategy officer, overseeing UDX franchise management and strategic partnerships
Bates will report to Vince Klaseus, president of UDX franchise, products and partnerships.
In her newly created role, Bates will lead global franchise strategy across UDX's portfolio of intellectual properties, help shape long-term franchise road maps and partnerships that drive growth across theme parks, consumer products and experiential platforms.
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Universal Destinations & Experiences Taps Donna Mirus Bates Global Franchise Strategy Officer as Parks Continue to See Strong Success.

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