Universal Destinations & Experiences Appoints Donna Mirus Bates as Global Franchise Strategy Officer
By
Carole Horst
FeedBagel synthesis
· 2 sourcesUniversal Destinations & Experiences has appointed Donna Mirus Bates as global franchise strategy officer, a newly created role. According to Variety, Bates will oversee franchise management and strategic partnerships, reporting to Vince Klaseus, president of UDX franchise, products and partnerships. Deadline reported that Bates takes on the role during a period of significant growth, following the opening of Epic Universe in Orlando and an announced $8 billion investment in a UK theme park.
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Summary
Universal Destinations & Experiences (UDX) has appointed Donna Mirus Bates as global franchise strategy officer, a newly created role. Bates will oversee UDX franchise management and strategic partnerships, reporting to Vince Klaseus, president of UDX franchise, products and partnerships. She will lead global franchise strategy across UDX's intellectual property portfolio, shaping long-term franchise road maps and partnerships to drive growth across theme parks, consumer products, and experiential platforms.
Key quotes
· 3 pulledUniversal Destinations & Experiences (UDX) has appointed Donna Mirus Bates as global franchise strategy officer, overseeing UDX franchise management and strategic partnerships
Bates will report to Vince Klaseus, president of UDX franchise, products and partnerships.
In her newly created role, Bates will lead global franchise strategy across UDX's portfolio of intellectual properties, help shape long-term franchise road maps and partnerships that drive growth across theme parks, consumer products and experiential platforms.
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