Villeroy & Boch and Ideal Standard advocate for multi-sensory bathroom design
By
Amina Amber
Hot, fresh, and worth queueing round the block for.
Summary
Sven Ullrich, executive vice president of product and marketing at Villeroy & Boch Group, argues that bathroom design must evolve beyond static aesthetics to focus on multi-sensory experiences. In a video interview produced by Dezeen for Villeroy & Boch and Ideal Standard, Ullrich discusses the brands' Design Continuum exhibition at Milan design week, which aimed to shift focus toward sensory engagement in bathroom design.
Key quotes
· 2 pulledDesign "has to touch more than one sense"
Bathroom design needs to move beyond static form to focus on sensory experience
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