Donna Mirus Bates Named Global Franchise Strategy Officer At Universal Destinations & Experiences
By
Tom Tapp
Toasted just enough. A reliable bake, gently seasoned.
Summary
Universal Destinations & Experiences has promoted Donna Mirus Bates to Global Franchise Strategy Officer, where she will oversee franchise management and strategic partnerships across the company's theme parks, resorts, merchandise, and entertainment experiences. Reporting to Vince Klaseus, Bates takes on this role during a period of significant growth for the Comcast NBCUniversal unit, which recently opened Epic Universe in Orlando and announced plans for an $8B investment in a UK theme park.
Key quotes
· 3 pulledDonna Mirus Bates has been promoted to the position of Global Franchise Strategy Officer for Universal Destinations & Experiences.
In the role, she will oversee franchise management & strategic partnerships for the company's theme parks, resorts, merchandise and entertainment experiences.
She reports to Vince Klaseus, President of UDX Franchise, Products & Partnerships.
You might also wanna read
Universal Destinations & Experiences Appoints Donna Mirus Bates as Global Franchise Strategy Officer
Universal Destinations & Experiences (UDX) has appointed Donna Mirus Bates as global franchise strategy officer, a newly created role. Bates
Variety·5h ago
Universal United Kingdom Resort Named, $10 Billion Investment Confirmed for 2031 Opening
Universal has officially named its first UK theme park and resort "Universal United Kingdom Resort," set to open in 2031 near Bedford, Engla
Variety·8d ago
Universal Epic Universe Marks First Anniversary with $2B Revenue and Tech-Driven Immersive Worlds
Universal's Epic Universe theme park in Orlando, which opened in May 2025 as the first major U.S. theme park in 25 years, features five imme
Variety·6d ago
Universal reveals UK park name as Chancellor Reeves pledges £1.3bn for infrastructure upgrades
Universal Destinations & Experiences has announced the name of its new UK theme park, while UK Chancellor Rachel Reeves has pledged £1.3 bil
bbc.co.uk·8d ago
Marvel Studios and Marvel Comics undergo leadership restructuring amid Disney cost-cutting
Major organizational changes hit Marvel as Brad Winderbaum (head of TV and animation) takes over comics, publishing, and franchise oversight
Disney expands advertising business under global ad president Rita Ferro, selling 2027 Super Bowl, Oscars, and Grammys ad packages
Disney is aggressively expanding its advertising business under the leadership of Rita Ferro, President of Global Advertising. The company i
cnb.cx·11d ago