Disney expands advertising business under global ad president Rita Ferro, selling 2027 Super Bowl, Oscars, and Grammys ad packages
By
Lillian Rizzo
The bagel they save for the regulars. Don't skim, savour.
Summary
Disney is aggressively expanding its advertising business under the leadership of Rita Ferro, President of Global Advertising. The company is selling ad packages for major events like the Super Bowl, Oscars, and Grammys in 2027, leveraging its massive portfolio of entertainment properties and streaming platforms. Ferro is spearheading efforts to combine Disney's traditional TV dominance with its growing streaming presence to attract advertisers, emphasizing trust, innovation, and the power of Disney's fan communities.
Key quotes
· 3 pulledThat's the Disney difference: trust, innovation and unrivaled fandom. Not just with the stories they tell, but how they operate as a company.
We're not just selling ads; we're building partnerships that connect brands with the most passionate fans in the world.
The combination of our linear and streaming assets gives advertisers unprecedented reach and targeting capabilities.
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