Understanding the Six Key Components of UX Strategy
By
[email protected] (Vitaly Friedman)
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
The article explores the concept of UX strategy, clarifying that it's not just a goal or roadmap but a journey that connects UX to business and product strategy. It breaks down UX strategy into six key components that help create user value while achieving company objectives, moving beyond the common misconception of UX strategy as merely a grand vision or set of business decisions.
Key quotes
· 5 pulledUX Strategy isn't a goal; it's a journey towards that goal.
For years, 'UX strategy' felt like a confusing, ambiguous, and overloaded term to me.
A journey connecting where UX is to where it needs to be.
To me, it was some sort of a roadmap or a 'grand vision', with a few business decisions attached to it.
And looking back now, I realize that I was wrong all along.
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