Understanding AI browser tracking: marketer and analyst guide

AI Bots Now Outnumber Human Internet Users for the First Time

AI agent traffic surged 7,851% in a single year, and for the first time, bots now outnumber humans on the open web. The article explores wha

Testing AI Web Browsers: Current Limitations in Practical Shopping Tasks

The article tests several AI-powered web browsers and assistants (Comet, ChatGPT Atlas, Dia, Copilot in Edge, and Gemini in Chrome) to evalu

The Challenge of Tracking AI-Generated Search Leads from Personalized Conversations

The article discusses the growing phenomenon of AI-driven search leads that are invisible to traditional tracking tools. Customers are findi

The Case for Human-Centered Websites in an AI-Dominated Social Media Landscape

The author reflects on the proliferation of AI-generated content in social media feeds, particularly noticing suspicious cat videos that app

Critical Analysis of Mozilla's AI-First Browser Strategy

The article is a critical response to Mozilla's new AI-first strategy announced by their CEO. The author, a long-time browser developer (Wat

Do consumers consider AI less relevant than search engines?