Uber Launches Intelligence Insights Tool for Advertisers
By
sethops1
Toasted golden, schmeared with insight. Top of the rack.
Summary
Uber has launched a new intelligence insights tool for marketers as part of its advertising business expansion. The tool provides data and analytics to help advertisers optimize their campaigns across Uber's ad inventory, which includes in-app placements, in-car screens, and vehicle exteriors. Uber's ad business is projected to reach $1.5 billion in revenue by 2025, and this new platform aims to encourage increased advertising spend by offering better targeting and performance insights.
Key quotes
· 3 pulledUber offers ads in its app, on in-car screens, and on vehicles.
Uber has said its ad business is on track to generate $1.5 billion in revenue in 2025.
It's hoping a new insights platform will encourage more spend.
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