Towerhouse Signs Digital Management Deals With YouTube Brands Including Culture Genesis and Larry The Cable Guy's 'American Mayhem'
By
Jesse Whittock
Summary
V10 Entertainment's digital management business Towerhouse has signed deals with multiple YouTube content brands, including Culture Genesis, the LPGA, MotoAmerica, Japan Racing Association (JRA), the syndicated series 'American Mayhem with Larry The Cable Guy', and Gunpowder & Sky-owned channels Cut and HiHo Kids. Towerhouse will provide YouTube rights management, content ID monetization and protection, and backend channel services to these creators.
Source
DeadlineTowerhouse Signs Digital Management Deals With YouTube Brands Including Culture Genesis and Larry The Cable Guy's 'American Mayhem'deadline.comKey quotes
· 3 pulledEXCLUSIVE: V10 Entertainment's management business Towerhouse has opened its doors to a suite of YouTube content creators.
Culture Genesis, the LPGA, MotoAmerica, Japan Racing Association (JRA), syndicated series American Mayhem with Larry The Cable Guy and Gunpowder & Sky-owned channels Cut and HiHo Kids have all struck digital management deals with Towerhouse
The deals will see Towerhouse providing services such as YouTube rights management, content ID monetization and protection, backend channel
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