Apple CEO Tim Cook Warns of Price Hikes on iPhones and Macs Due to Global Chip Shortage
By
Souvik Banerjee
Summary
Apple CEO Tim Cook warns that upcoming iPhone, iPad, and MacBook models will see significant price increases due to a global shortage of memory and storage chips. Apple has tried to absorb the costs, but chip expenses have surged fourfold since last year, making price hikes unavoidable. The shortage is driven by AI demand disrupting supply chains.
Source
bskyApple CEO Tim Cook Warns of Price Hikes on iPhones and Macs Due to Global Chip Shortagerswebsols.comKey quotes
· 2 pulledTim Cook articulated that price hikes are an inescapable reality, characterizing the current circumstances as untenable.
Cook revealed that Apple had made concerted efforts to absorb chip expenses that have surged fourfold since last year.
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